Fit By MaKenna
A premium storefront for a fitness creator's digital guide — Stripe checkout with fully automated, secure delivery, so a sale at 2 a.m. fulfills itself.
Overview
A fitness creator had been selling a $49 guide by hand, one DM at a time. She needed a real storefront: something as considered as the product, that could take payment and deliver the file instantly — with zero manual steps and zero chance of a paid customer getting nothing.
We designed and built a warm, editorial product site on her own brand palette, then engineered the payment and delivery so the whole thing runs itself.
The brief
Turn a hand-sold digital product into a real, self-serve storefront — one that looks premium, takes payment cleanly, and delivers a paid file instantly and securely without anyone lifting a finger.
At a glance
- Next.js + Stripe checkout
- Automated digital delivery
- Neon Postgres + Resend
- Secure tokenized downloads
- WCAG AA, sub-second
What we did
The build, step by step
Designed a warm, editorial product site built on the creator's real brand colors, accessible and fast on every device.
Wired Stripe Checkout end to end, from landing page to receipt.
Automated fulfillment: pay → a secure, tokenized download link, delivered by email — engineered to be idempotent, so it never double-sends and never misses a sale.
Built a preferences-based plan generator and kept every page WCAG AA and sub-second.
Engineered a graceful demo mode so the whole site runs on a laptop with no secrets — ideal for review and handoff.
The result
Live at fitbymakenna.com — a product once sold by hand in DMs is now a storefront that takes payment and delivers the guide on its own.
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