Big Cat Protection
A call-first site for a new Myrtle Beach security firm — built so every enquiry becomes a phone call, and engineered to stay out of search until the firm's licensing and details are final.
Overview
Big Cat Protection provides armed and unarmed officers, door supervision, event coverage, and mobile patrol across Myrtle Beach and Horry County. As a new firm, the site had to establish credibility instantly and make the phone ring.
We built a conversion-first site around a single question — how fast can someone book coverage — and wrote every line to the advertising constraints a security company operates under.
The brief
Launch a brand-new security firm online with total credibility and a call-first conversion path, while staying strictly inside the advertising rules that govern a licensed trade — and without publishing a single claim the firm can't yet stand behind.
At a glance
- Call-first conversion path
- 2 local SEO landing pages
- Instant lead notifications
- Custom brand + generated OG
- Accessibility & mobile gates
What we did
The build, step by step
Built a conversion-first homepage system — hero, trust bar, services, industries, process, standards, rates, coverage area, and FAQ — rendered entirely from one content file.
Hand-wrote two local SEO landing pages (armed security, bar & nightclub security), each with its own copy and Service + BreadcrumbList structured data.
Built a coverage-request form that emails the team instantly, with spam protection and explicit consent copy.
Created the brand system from scratch — purple and gold tokens plus an in-house SVG mark that doubles as the favicon and share card, with no image assets.
Wrote the build gates: WCAG contrast checking, metadata validation, and a mobile overflow check at four device widths.
Added a launch switch that keeps the entire site out of search until the licensing and contact details are confirmed.
The result
Built and deployed, deliberately held back from search until the firm's licensing and contact details are finalised — the responsible way to launch a regulated trade.
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